It shows one to layout web pages so that they will work effectively.

It is primarily achieved through layout placement but can also be accomplished with the use of padding and margining of the elements. Moreover, contrast in web design can be done in four ways.In web designing, design is more than just using HTML tags on a web page. Due to this, viewers become attracted and therefore tend to investigate further. Balancing designs can be done in three ways: Symmetrical Balance  done by placing elements in an even manner Asymmetrical Balance  more challenging to design because they dont have elements that match across the designs centerline Discordant or off-balance  designs that suggest more action and motion Contrast When people encounter the word contrast, color is the first thing that comes to mind. To include emphasis or dominance in your design, try doing the following ways: Use semantic mark up thata will provide some emphasis even when there are no styles Changing of fonts or images Use of contrasting colors Rhythm Rhythm is also called repetition. It can be done by Changing of fonts Providing links Using different sizes of images and elements Using contrasting colors Emphasis The eye is drawn to what is emphasized in a design. Furthermore, rhythm instills a sense of order in the design because it seldom occurs on its own. Unity can be implemented through adjusting the layout of elements, changing the text spacing and playing with the box properties to influence the padding and margins. High Mast Lamp Remember that darker and larger objects appear heavier than lighter and smaller objects. It is also a visual interpretation of design gravity.

It provides cohesiveness to designs and is said to pull elements together. To include rhythm in your web design, you can repeat actual HTML texts, add images several times, use background-repeat property and repeat navigation elements of your design. It allows the design to build an internal consistency which helps the viewers to understand it easily. The principles outlined below will help you create a more useful and effective website. It is the method of keeping same elements together and keeping different elements apart. With emphasis, you make the most important element stand out in your design. Unity In design, unity is also termed as proximity. However, contrast is more than just a difference in color. Though it is very tempting to give emphasis on everything in your website, as a designer you should determine element hierarchy and apply emphasis accordingly based on the hierarchy. It is the distribution of the light and heavy elements on a page. It is said that the whole design can only be understood once the brain has recognized the pattern in the rhythm. written by:Hunter Blyth . When you apply contrast in a web design, think beyond or more than just colors. Think about how you can attract your readers in terms of contrasting font sizes, shapes, images and text styles. It is an accentuation of element differences in a design. Balance One of the most basic principles in web designing is balance. There can be contrasts in shapes, sizes and even textures.